How Do I Enhance My Marketability?

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Have you given much thought to your marketability as you continue your job search? Do you know what recruiters look for and how you can show them you really belong? Recruiters for organizations search far and wide to find talent capable of becoming ‘Strategic Partners.’ When they find these individuals, they invest heavily in developing those critical skills that will positively impact the growth of the organization. The number one goal of an organizational leader is to drive revenue and grow the business. 

Their number one goal is NOT to hire people. 

Too many people feel that the primary objective of a company is to hire employees. Companies hire people in order to help the owners achieve their growth goals.

In light of this, you must ask yourself: “Am I a person who brings this type of value to an organization?” And, “how can I improve my marketability?” Before you can adequately answer these questions, one must first understand what constitutes value.

What makes a Strategic Partner?

My many years in business and in developing leaders tell me that the following tenets form the basis for bringing the type of value employers want and need. It’s all about becoming a Strategic Partner:

  • Personal Credibility
  • Business Knowledge / Project Management
  • Strategic Contribution
  • Interpersonal Engagement / Oral Presentation Manner & Style
  • Managing Around Time Demands & Time Constraints
  • Leading Others by ‘Connecting’ with Them

None of these tenets stand alone. They each are critical to the overall effectiveness of an individual. 

There are many individuals out there who embrace some, or most, of these tenets, but very few who embrace them all. Those who understand and effectively practice all competencies of these tenets are referred to as Strategic Partners.

As in Maslow’s Hierarchy of Needs, motivational theory specific to ‘Self-Actualization,’ only a small fraction of each given generation become Strategic Partners. The larger population tend to find satisfaction in positions supporting or following Strategic Partners. Or, they are not finding satisfaction in a lesser role, but are not certain how to become a Strategic Partner.

How to enhance your marketability

The purpose of this article, and subsequent articles, is to open an awareness of how to improve your marketability to become a Strategic Partner, how to gather in the ‘Top 5%’ of a given generation, how to lead, and how to teach others how to lead. This is where career satisfaction resides.

To better appreciate this concept and succeeding articles specific to it, please access Simply Psychology’s ‘Maslow’s Hierarchy of Needs,’  by Saul A. McLeod (2018, May 21).

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Actionable Steps


Read each of the forthcoming articles specific to ‘Becoming A Strategic Partner.’

Each forthcoming article will highlight a specific tenet of ‘Becoming a Strategic Partner.’


Read the outide resources

Outside resources specific to supporting each tenet will accompany these articles. Review these outside resources for a deeper understanding of the particular tenet.


Practice makes perfect

As you glean information from these articles and outside resources, begin to put their lessons into play. Attempt to perfect each of the tenets of a Strategic Partner.


Ask for feedback

Weave the ‘Behaviors’ and ‘Core Competencies’ into your Performance Goals at work. Ask for feedback specific to these areas of improvement.

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About the Author

William Bagley

William Bagley

CEO & Personal Advisor, Bagley Consulting

With more than 35 years of experience leading HR & Recruiting, Career Development, and Leadership Coaching efforts for business professionals throughout the United States, Bill is the perfect resource for all things “Career.” For 20 years, he served as Regional HR & Recruiting Leader for Deloitte, retiring as a Firm Director. During his tenure, Deloitte was named, six times, to Fortune magazine’s list of the 100 Best Companies to Work for in America.
Full Bio | LinkedIn

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